Hamish Woodrow

I work at the intersection of energy, data, and artificial intelligence — studying how physical systems generate information, and what that reveals about where the world is heading.

I'm the founder of Luthco, building AI infrastructure for the evaluation, optimisation, and scaling of energy assets across the United States. Before Luthco, I worked in strategic analytics and data engineering at Motive, where I built the research and modelling frameworks that helped operators in the physical economy make better decisions — drawing on freight data, macroeconomic signals, and supply chain dynamics to surface patterns before they became consensus.

I'm drawn to problems where real-world complexity resists clean modelling — where operational experience and analytical rigour have to work harder than theory alone.